Fair as a Medium
An important Marketing Channel
Every year Swedish companies spend over 3 billion SEK on fairs and events. It is one of the few media channels that is actually growing!
All five senses. Feel, see, smell, taste and listen. What other medium would stimulate all your senses at the same time?
Everyone at the same place. Buyers, resellers, wholesalers, end consumers and products meet at one place at the same time. A fantastic opportunity for product launches for instance.
The personal meeting is increasingly important. In a progressively digitalized world, the personal meeting has become more important than before. The need to meet in real life (IRL) is larger than ever.